1. Data protection at a glance
General information
The following information provides a simple overview of what happens to your personal data when you use our website. Personal data means any data that allows you to be personally identified. For full details of data protection, please see our Data Protection Policy below.
Recording data on our website
Who is responsible for recording data on this website?
Data processing on this website is carried out by the site operator. Please see the publication details of this website for their contact details.
How do we record your data?
The first way we record your data is that you give it to us. This may, for instance, be data you enter in a contact form.
Other data is recorded automatically by our IT systems when you visit the website. This is primarily technical data such as your browser, the operating system and the time the site was accessed. This data is recorded automatically as soon as you enter our website.
What do we use your data for?
Some of the data is recorded to ensure the website operates smoothly. Other data is used to analyse your user behaviour.
What rights do you have over your data?
You have the right to be informed free of charge of the source, recipients and purpose of your saved personal data. You also have the right to demand rectification, restriction or erasure of this data. If you have any further questions on data protection you can contact us at any time at the address shown under the publication details. You also have the right to lodge a complaint with the responsible supervisory authority.
Analysis tools and tools of third-party providers
When you visit our website your surfing behaviour may be subjected to statistical evaluation. This is mainly done by means of cookies and analysis programs. Your surfing behaviour is generally analysed anonymously and cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. For more detailed information, please see the Data Protection Policy below.
You can object to this analysis. We will inform you of the options for objecting in this Data Protection Policy.
2. General information and mandatory information
Data protection
The operator of this website takes the protection of your personal data very seriously. We treat your personal data as confidential and in line with the statutory provisions on data protection and this Data Protection Policy.
If you use this website, various personal data is collected. Personal data means data that allows you to be personally identified. This Data Protection Policy explains what data we collect and what we use it for. It also explains why this is done.
Please note that security breaches can occur when data is transferred over the internet (e.g. when communicating by email). It is not possible to fully protect data against access by third parties.
Controller
The Controller for data processing on this website is:
Microganic GmbH
Betonstr. 19a
49324 Melle
Germany
Telephone: +49 (0)5422 959530
Email: info@microganic.de
Controller means the natural or legal person which, alone or jointly with others, determines the purposes and means of the processing of personal data such as names, email addresses, etc.
Withdrawing your consent to data processing
Many types of data processing are only possible with your express consent. You can withdraw consent previously given at any time. To do this simply send us an email. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
Right to lodge a complaint with the responsible supervisory authority
In the event of breaches of data protection law you have the right to lodge a complaint with the responsible supervisory authority. The responsible supervisory authority for data protection issues is the state data protection officer of the federal state in which our company has its registered office. A list of data protection officers and their contact details is available on the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data portability
You have the right to receive data we have automatically processed on the basis of your consent or to perform a contract in a structured, commonly used and machine-readable format or to have it forwarded to a third party. If you ask for the data to be sent directly to another Controller, this will only be done if it is technically feasible.
SSL/TLS encryption
For security reasons and to protect transmission of confidential contents such as orders or enquiries you send us as the site operator, this page uses SSL/TLS encryption. You can identify an encrypted connection by the fact that the address line in your browser changes from http:// to https:// and the padlock symbol appears.
When SSL/TLS encryption is activated, data you send us cannot be read by third parties.
Information, restriction, erasure
Under the applicable legal provisions you have the right at any time and free of charge to information about your personal data saved, the origin and recipients thereof and the purpose of processing, and to have this data rectified, restricted or erased. If you have any further questions on personal data you can contact us at any time at the address shown under the publication details.
Objection to advertising emails
We hereby object to the use of contact data required to be shown in the publication details to send advertising and information material that has not been explicitly requested. The operator of this site expressly reserves the right to take legal action in the event of unsolicited advertising material such as spam.
3. Data recording on our website
Cookies
Some pages on this site use cookies. Cookies do not harm your computer and do not contain viruses. They help to make our offering more user-friendly, effective and secure. Cookies are small text files downloaded to your computer and stored by your browser.
Most of them are session cookies, which are deleted automatically when your visit ends. Others remain saved on your end-device until you delete them. These allow us to recognise your browser the next time you visit.
You can set up your browser so you are notified when cookies are installed and only allow them in individual cases, prevent cookies being accepted in specific cases or in general and automatically delete them when the browser is closed. Deactivating cookies may restrict the functionality of this website.
Cookies needed to carry out electronic communication or provide certain services you have requested (e.g. the shopping basket function) are saved on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in saving cookies to provide its services in an optimal manner and without technical error. Where other cookies are used (e.g. to analyse your surfing behaviour), these are covered separately in this Data Protection Policy.
Server log files
The site provider automatically collects and saves information in server log files your browser sends us automatically. This consists of:
- Browser type and version
- Operating system used
- Referrer URL
- Host name of accessing computer
- Time of service request
- IP address
This data is not combined with data from other sources.
The data is processed under Article 6(1)(f) GDPR, which allows data to be processed for the performance of a contract or to take steps prior to entering into a contract.
Contact form
If you send us an enquiry through the contact form, your details in the form, including the contact details you provide, will be saved by us to deal with your enquiry and in the event of any follow-up questions. We will not pass on this data without your consent.
The data entered in the contact form is therefore processed solely on the basis of your consent (Article 6(1)(a) GDPR). You can withdraw this consent at any time. To do this simply send us an email. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
The data entered in the contact form will be retained by us until you ask for it to be deleted or withdraw your consent for it to be saved, or the purpose for it being saved no longer applies (e.g. your enquiry has been dealt with). This is without prejudice to mandatory provisions of law, especially as regards retention periods.
4. Analysis tools and advertising
Google Analytics
This website uses functions of Google Analytics, a web analysis service. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses cookies. These are text files stored on your computer that make it possible to analyse how the website is used. The information about your use of this website generated by the cookie is generally sent to a Google server in the USA and stored there.
Google Analytics cookies are saved under Article 6(1)(f) GDPR. The site operator has a legitimate interest in analysing your user behaviour to optimise both its web offering and its advertising.
Browser plugin
You can stop cookies being saved by setting your browser accordingly; however, we would point out that in this case you may not be able to use all functions on this site in full. You can also stop data generated by the cookie relating to your use of the website (including your IP address) being sent to Google and processed by Google by downloading and installing the browser plugin available on the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objecting to data being recorded
You can stop your data being recorded by Google Analytics by clicking on the following link. This will install an opt out cookie that stops your data being recorded when you visit this site in future: Deactivate Google Analytics.
For more information on how Google Analytics handles user data, please see the Google data protection policy: https://support.google.com/analytics/answer/6004245?hl=de.
Processing
We have entered into a processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
The demographics feature in Google Analytics
This website uses the demographics feature of Google Analytics, which makes it possible to produce reports looking at the age, gender and interests of visitors to the site. This data comes from interest-based advertising by Google and visitor data from third-party providers. The data cannot be attributed to any specific person. You can deactivate this function at any time in the advertising settings in your Google account or stop your data from being recorded by Google Analytics in general as described under “Objecting to data being recorded”.
Google Analytics Remarketing
Our websites uses the functions of Google Analytics Remarketing in connection with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This function makes it possible to connect the advertising target groups produced by Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. Interest-based personalised marketing messages can then be displayed that reflect your previous user and surfing behaviour on one end-device (e.g. your mobile phone) on another of your end-devices (e.g. your tablet or PC).
If you have given the relevant consent, Google links your web and app browser history with your Google account to do this. That way the same customised marketing messages can be sent to every end-device you log on to with your Google account.
To support this function Google Analytics records users’ Google-authenticated user IDs, which are temporarily linked to our Google Analytics data to define and produce target groups for cross-device advertising.
You can permanently object to cross-device remarketing/targeting by deactivating personalised advertising in your Google account: to do so, follow this link: https://www.google.com/settings/ads/onweb/.
The data recorded in your Google account is combined solely based on your consent, which you can issue to or withdraw from Google (Article 6(1)(a) GDPR). Where data is recorded that is not combined in your Google account (e.g. because you do not have a Google account or you have objected to it being combined), the data is recorded under Article 6(1)(f) GDPR. The legitimate interest is based on the fact that the site operator has an interest in anonymised analysis of visitors to the site for marketing purposes.
Further information and the data protection provisions can be found in the Google data protection policy at: https://www.google.com/policies/technologies/ads/.
Google AdWords and Google conversion tracking
This website uses Google AdWords. AdWords is an online marketing program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of AdWords we use conversion tracking. If you click on an advert displayed by Google, a conversion tracking cookie is installed. Cookies are small text files the browser downloads to the user’s computer. These cease to operate after 30 days and cannot identify the user personally. If the user visits certain pages on this site and the cookie has not expired, both Google and we are able to recognise that the user has clicked on the advert and been directed to this page.
Every Google AdWords client receives a different cookie. Cookies cannot be traced across the sites of AdWords clients. The information gathered by conversion cookies helps to produce conversion statistics for AdWords clients who have opted for conversion tracking. Clients learn the total number of users who clicked on their advert and were directed to a page with a conversion tracking tag. However, they do not receive any information that would allow them to identify users personally. If you do not wish to be included in tracking you can object to this by simply deactivating the Google conversion tracking cookie in the user settings in your browser. You will then not be included in the conversion tracking statistics.
Conversion cookies are saved under Article 6(1)(f) GDPR. The site operator has a legitimate interest in analysing your user behaviour to optimise both its web offering and its advertising.
For more information on Google AdWords and Google conversion tracking please see the Google data protection provisions: https://www.google.de/policies/privacy/.
You can set up your browser so you are notified when cookies are installed and only allow them in individual cases, prevent cookies being accepted in specific cases or in general and automatically delete them when the browser is closed. Deactivating cookies may restrict the functionality of this website.
5. Newsletter
Newsletter data
If you would like to receive the newsletter offered on the website we require an email from you and some information that allows us to check you are the owner of the email address provided and that you agree to receive the newsletter. No further data is gathered, except on a voluntary basis. We only use the data provided to send the information requested and do not pass it on to third parties.
The data entered in the newsletter subscription form is therefore processed solely on the basis of your consent (Article 6(1)(a) GDPR). You can withdraw consent previously given to save the data and your email address and use it to send the newsletter at any time, for example by clicking on the unsubscribe link in the newsletter. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
We save the data we hold for the purposes of sending the newsletter until you unsubscribe and it is them deleted. This does not affect data we save for other purposes (e.g. email addresses for membership).
Rapidmail
This website uses Rapidmail to send newsletters. The provider is rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br., Germany.
Rapidmail is a service that makes it possible, amongst other things, to organise and analyse sending emails. The data entered for the purposes of sending the newsletter is stored on the servers of Rapidmail in Germany.
If you do not want Rapidmail to analyse this data you have to unsubscribe from the newsletter. We provide a link for this purpose in each newsletter email. You can also unsubscribe from the newsletter directly on the website.
Data analysis by Rapidmail
Emails sent by Rapidmail contain a tracking pixel for the purposes of analysis, which connects to the Rapidmail servers when the email is opened. This makes it possible to find out if a newsletter email has been opened.
With the help of Rapidmail we can also find out whether any links in the newsletter email were clicked, and if so which ones. All links in the email are tracking links that allow clicks on them to be counted.
For more details of the analysis functions of Rapidmail please see the following link: https://de.rapidmail.wiki/kategorien/statistiken/.
Legal basis
Date is processed on the basis of your consent (Article 6(1)(a) GDPR). You can withdraw this consent at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
Duration of saving
We save the data we hold for the purposes of sending the newsletter until you unsubscribe and it is them deleted from both our servers and the servers of Rapidmail. This does not affect data we save for other purposes (e.g. email addresses for membership).
For more details please see the data protection policy of Rapidmail at: https://www.rapidmail.de/datensicherheit.
Contract for processing
We have entered into a contract with Rapidmail under which we impose an obligation on Rapidmail to protect the data of our clients and not pass it to third parties. This contract can be consulted using the following link: https://de.rapidmail.wiki/files/adv/muster-auftragsdatenverarbeitung.pdf.
6. Plugins and tools
YouTube
Our website uses plugins operated by Google’s YouTube site. The operator of the site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our pages that has a YouTube plugin installed, a connection is made to the YouTube servers. This tells the YouTube servers which of our pages you have visited.
If you are logged in to your YouTube account you allow YouTube to allocate your surfing behaviour directly to your personal profile. You can stop this by logging out of your YouTube account.
YouTube is used in the interests of appropriate presentation of our online offering. This is a legitimate interest for the purposes of Article 6(1)(f) GDPR.
For more information on how user data is handled see the YouTube data protection policy at: https://www.google.de/intl/de/policies/privacy.
Vimeo
Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
If you visit one of our pages that has a Vimeo plugin installed, a connection is made to the Vimeo servers. This tells the Vimeo servers which of our pages you have visited. Vimeo is also given your IP address. This occurs even if you are not logged into Vimeo or do not have a Vimeo account. The information recorded by Vimeo is sent to the Vimeo servers in the USA.
If you are logged in to your Vimeo account you allow Vimeo to allocate your surfing behaviour directly to your personal profile. You can stop this by logging out of your Vimeo account.
For more information on how user data is handled see the Vimeo data protection policy at: https://vimeo.com/privacy.
Google web fonts
This site uses web fonts provided by Google to ensure typefaces appear consistent. When a site is accessed your browser loads the web fonts required to your browser cache so text and typefaces are displayed correctly.
To do this, the browser you are using has to connect to the Google servers. This tells Google our website is being accessed by your IP address. Google web fonts are used in the interests of appropriate presentation of our online offering. This is a legitimate interest for the purposes of Article 6(1)(f) GDPR.
If your browser does not support web fonts, a standard typeface from your computer is used.
For more information on Google web fonts see https://developers.google.com/fonts/faq and the Google data protection policy: https://www.google.com/policies/privacy/.
Google Maps
This site uses Google Maps via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps it is necessary to save your IP address. This information is generally transferred to a Google server in the USA and saved there. The operator of this site has no influence over the data transfer.
Google Maps is used in the interest of an attractive presentation of our online offering and to make it easy to find locations we mention on the website. This is a legitimate interest for the purposes of Article 6(1)(f) GDPR.
For more information on how user data is handled, please see the Google data protection policy: https://www.google.de/intl/de/policies/privacy/.
